When it came down to which NFL team to root for in the 1990s, Roxanne Medina really didn’t have much of a choice.
“I was always a Cowboys fan,” said Medina, a 1991 Clay graduate. “My family — my cousins, uncles, most of my brothers — were Cowboys fans growing up. They were winning (three Super Bowls) in the 1990s, so I was a Cowboys fan.”
How ironic is it, then, that Medina ended up working for the same NFL franchise she grew up cheering for? After graduating with a degree in Radio, TV and Film from the Art Institute of Pittsburgh, Medina lassoed an internship with the Cowboys in September 1995.
|Roxanne Medina at work producing a coach's show for television. (Photo
courtesy of Roxanne Medina/Dallas Cowboys)
“It was a crazy thing,” said Medina, 39. “I came down here and didn’t have a job. My cousins lived here in Dallas, which is a big market for TV. I couldn’t find a job in my field except at a Christian network, part-time. I was looking for another part-time job and the Cowboys were looking for someone in data entry, but I had done all TV stuff in school.”
She later learned that the Cowboys wanted to hire an intern in their TV production department. Medina began working for the team on a part-time seasonal basis in 1996.
“It was late in the season and they asked if I’d be interested,” Medina said. “It was an unpaid internship but I said, ‘I can’t turn that down.’ I applied for it and got it.”
One of her first assignments was to make sure quarterback Troy Aikman got to the Cowboys’ postgame show on time.
“As an intern, I was a ‘runner’ and doing the lackey things,” she said. “The first home game I went to, my assignment was to make sure he went from his postgame press conference to the team’s postgame show. He was actually pretty good about it. He was a professional. He was definitely intense when it came to football. He wanted to win, and he projected that.
“When he was around us he did everything we asked him to because he, on occasion, needed us to help with his community service stuff. To this day he’s a really great guy and he still remembers me.”
Medina was hired full-time as the producer of the head coach’s TV show in June 1999. Chan Gailey was Dallas’ head coach at the time.
Today she is the senior editor/broadcast producer for The Dallas Cowboys Football Club, the franchise’s in-house broadcast production. She is also the producer and editor of the current head coach’s show, “The Jason Garrett Show,” which airs in the Dallas area on Saturday nights at 11 p.m.
Medina also works on the team’s live pregame show during the preseason, called “Countdown to Kickoff,” and she produces and helps edit “The Cowboys Year in Review” program that airs at the completion of the regular season.
The 5-foot-1½ Medina is also a team videographer on games days, lugging around a 30-pound camera to capture highlights for the Cowboys’ several in-house shows. She also edits special projects for the team, and she produces and edits game-day videos that air on the giant video board at Cowboys Stadium.
“I’m very fortunate,” said Medina, who lives in Frisco, Texas, a Dallas suburb. “A lot of people dream of having this job, and I get to have it. My family tells me how proud they are of me. I do have to take a step back and realize that I am pretty lucky and blessed to be in this position. I try not to take it for granted.”
There is one question that begs to be asked: What’s it like to work for the Cowboys’ outspoken owner, Jerry Jones?
“He gets a bad rap,” Medina said, “but I can’t imagine working for anybody who cares about his people more. He definitely treats everyone in the organization like a part of his family. If an employee has a kid who needs medical attention, he makes sure they have everything they need to get that taken care of. He’s a great guy. When it comes to his people, you can’t find a better person to work for.”
Medina, who said Seattle’s CenturyLink Field is the loudest NFL road stadium she’s been in, has never been bowled over by a player on the sidelines during a game.
“When we had the Dallas Desperados Arena Football League team, I didn’t have anywhere to go and I got run into by a wide receiver,” she said. “He stopped me (from falling). It was one of the Desperados and he knew who I was, so I didn’t fall completely. Knock on wood, I haven’t gotten run over yet.”