The Press Newspaper

Toledo, Ohio & Lake Erie

The Press Newspaper

The Press Newspaper

Genoa High School graduate Brittany Darling may be an up-and-coming college basketball star, but she’s also Generation Y, or part of the MySpace generation. At least, one local ice cream restaurant chain believes so.

The Cold Stone Creamery at Crossroads Parkway in Rossford has chosen Darling to represent the store in the nationwide iMix America contest. 

Known as Generation Y, or the MySpace generation, young adults, such as Darling, in this group between the ages of 15- and 24-years-old spend 242 minutes on average per month on MySpace alone. The ice cream chain is increasing efforts to market to that generation.

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Northwood City Council is reviewing a proposal to conduct a $30,000 marketing analysis, which would be used as a tool to promote economic development.

The study, by Pitney Bowes, would help determine how the right retail mix would benefit the community, why it matters, and how the “mom and pops” would fit into the picture.

“They would do a field study, assess major shopping concentrations, and define trade areas,” said Administrator Pat Bacon.

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Northwood City Council recently tabled an ordinance that would have created the position of economic development director because a councilman could not be at the meeting to discuss the measure.

It was also tabled at previous meetings for the same reason.
Support for the position is divided.

Administrator Pat Bacon, who backs it, said she was unsure whether council will vote for it.

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Heather Sayler, Northwood’s planning, zoning and economic development coordinator, has resigned, effective Sept. 5, to take a position as senior planner for the City of Bowling Green.

Sayler had hoped to become Northwood’s new economic development director, but council is divided on whether to create the position. It was on council’s agenda earlier this month, but later tabled.

The city hired Sayler, who has a Masters degree in planning, in 2003. She had wanted to focus more on planning and economic development instead of zoning in Northwood, said Administrator Pat Bacon.

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While he was at the Wood County Fair, the more common questions the Eastwood school superintendent heard centered on how the district will fare financially down the road if a new school building is constructed and what will happen to bus routes.

The Eastwood district qualifies for about $13.5 million in funding through the Ohio School Facilities Commission to help pay for part of the construction costs of a new elementary building if Eastwood voters approve a 5.8-mill, 28-year bond issue on the November ballot.

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