Can a small high school, located in an equally small town actually win a national contest for $500,000? You betcha!
In what could only be described as a meteoric rise to the top, Lake High School went from 21st place to first during the final hours of the Kohl’s Cares Contest.
Once the final validations are in, Lake will be the recipient of the much-needed donation which will help with the school‘s rebuilding efforts. Announced in August, Kohl’s, in celebration of Kohl's Cares® 10th anniversary, is donating $500,000 to 20 schools, for a total of $10 million.
Kohl's Cares® is the company’s philanthropic program that supports children’s health and education.
Votes for schools from across the country were garnered through the company’s Facebook page. Each person was given 20 votes to cast for schools he or she supports. Each person was allowed to cast up to five votes per school. The contest, which brought in 10 million votes, ended at 11:59 p.m. (CDT) Friday, Sept. 3.
According to Elizabeth Urbanowski, a Lake graduate, entering her school into the contest was the easy part. Fighting to get the word out about Lake and its needs turned out to be a 12-hour-a-day job.
From her El Paso, Tex., home, Urbanowski set out on a media and public relations blitz using YouTube as well as various social networking sites.