The Press Newspaper
The Brunner Campus in Genoa is hosting a women’s self-defense class Oct. 21 in Genoa.
The class runs from 7 to 9 p.m. and costs $15 per person. Each class member will receive a free cylinder of pepper spray.
The class will focus on some basic defense moves as well as offer participants the opportunity to purchase new protective gear styled especially for women, according to Pam Zimmerly of Damsel in Defense, who is leading the class.
Zimmerly hooked up with Brunner Campus owner Joy Moritz when Moritz stopped by the Damsel in Defense table at a recent Fall Fest held at the building. Moritz said the vendor offered another opportunity for her and her husband to bring educational and meaningful programs to the community.
“October is really the perfect month to take this on,” Zimmerly said. “It is domestic violence awareness month and there’s a lot of information out there about protecting yourself.”
According to national crime statistics, one in five women will be sexually assaulted in their lifetime. An aggravated assault occurs every 35 seconds. And college women are four times more likely to be assaulted.
Zimmerly got in the ground floor of the company more than a year ago. She was at a vendor’s fair when she heard an unusual zapping noise in the distance. She looked over and saw a woman holding a mini blue stun gun in her hand, demonstrating its easy use to onlookers. She talked to the woman and was instantly encouraged by the prospect of bringing the self-defense gadgetry to others herself.
Damsel in Defense was founded in September 2011 by Mindy Lin and Bethany Hughes. The two Idaho women sought to bring non-lethal defense to the forefront. In their homes, they said, guns were not an option. Their success grew but really got a bump when they offered franchises to Damsel Pros across the nation who would also peddle their wares.
The company goal is three fold: To equip women with self-defense tools, empower them to protect themselves and educate them by encouraging them to back up purchases with self-defense training. The merchandise line includes an array from stun guns, stun batons, personal alarms and various forms of emergency kits.