Amy Sigler has always considered Mary Kay the “Cadillac” of skin care products and cosmetics. In college, she signed on as a part-time consultant, not only to make a little extra money but also to get her favorite products at a discount.
Now in her 12th year with Mary Kay, the Northwood woman was tickled pink when she recently picked up her new Cadillac SRX, earned for meeting company goals over a six-month period.
The pearlescent champagne colored Cadillac – Sigler’s fourth “Mary Kay” car – represents her ongoing personal success as a sales director working with her own customers and also mentoring other sales consultants both locally and throughout other states.
Amy Sigler, husband Craig and kids Abbie, Evie and Maddie Amy’s pink
“My success is a collaboration of what I do personally and what my consultants – the women of F.L.I.G.H.T. (Fully Living in God’s Holy Touch) do as a team,” Sigler said. “It’s not ever anything I could do by myself – so I’m really, really appreciative of the team effort.
“That’s the beauty of Mary Kay – if you help enough people get what they want, and they have success in their business, you’ll have success yourself too,” she said.
A career with Mary Kay wasn’t in Sigler’s original plan. After earning a degree in education, she began a career in teaching, but stayed with Mary Kay part-time. “I really saw how this could be something that not only used my education degree, teaching people how to take care of their skin, but also as a ministry opportunity – a way to bless women’s lives,” she said.
“Soon I saw how God was guiding me to shift the focus away from myself and onto the needs of others,” she said. “I really believe that’s why I’ve been so blessed with success – because I shifted from just wanting to make money to actually living out the original focus that Mary Kay Ash had – to be a blessing to other people.”
After teaching preschool for three years and kindergarten for a year, she left teaching to start a family. “Another benefit for me was that working with Mary Kay allowed me to be a work-at-home Mom,” she said.
Today, as a senior sales director, Sigler works with her own customers locally and in other states. “There are about 200 women that I’m blessed to be able to be the mentor for,” Sigler said. “They are independent women working for themselves but not by themselves.
“Mary Kay Ash founded the company on the principles of God first, family second and career third and that’s something that has inspired me,” she said.
To what does Sigler attribute her individual and the Mary Kay company’s success despite tough economic times?
“I have a friend who says, ‘women need moisturizer and they need lipstick. And if they need to take some of the meat out of the chili and add some extra beans to get it, they’re going to find a way to get the moisturizer and the lipstick,’” Sigler said.
“And have a superior product – Mary Kay has been number-one as far as skin care goes for over a decade,” she said.
“We also have the title for number-one brand loyalty,” she added. “When you compare Mary Kay products to any other prestige line, we have the highest number of customers that continue to come back to us and the main reason why is because of the relationships that we build with our customers.
“We know their birthdays, we know when there’s a death in their family, we know when there’s a graduation,” she said. “We do life together.
“I really and truly believe it’s the relationships that keep our customers coming back,” she said.