Have you ever gone shopping hungry and come out of the supermarket and spent far more than you thought you had planned to spend? Or found yourself staring at items in your home, thinking, why on earth was that purchased? If so, then you have succumbed to supermarket psychology, the marketing tactics that are employed by stores to get people to buy more products than you really need or want.

The Ohio State University Extension offers these tips to avoid the pitfalls of supermarket psychology.
• Eat before you go shopping.

• Go in with a list and stick to it.
• Stick to buy one, get one free offers and fresh produce mark downs; avoid special offers if you can - they are often misleading.
• Check if generic brand products are as cheap and as good as branded - sometimes they are not.
• Consider shopping online — to not be tempted by in-store marketing.

For more information on thrifty food buying contact Ohio State University Extension, Sandusky County at 419-334-6340.

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