The Press Newspaper

Toledo, Ohio & Lake Erie

The Press Newspaper

The Press Newspaper


Dei Fratelli, a locally-made tomato brand sold throughout the United States, has re-introduced its condensed tomato soup as 100 percent gluten-free.

The gluten-free recipe replaces Dei Fratelli’s original tomato soup and now completes the Dei Fratelli line as completely gluten-free.

The newly formulated product, available in grocery stores locally and throughout the country, offers the same zesty flavor as the original soup, Dei Fratelli promises.

In addition to being the only condensed tomato soup on the market that is 100 percent gluten-free, Dei Fratelli soup is produced without high-fructose corn syrup, tomato paste or water, the company said.soup-can

“The Dei Fratelli all-natural product uses crushed tomatoes to provide its fresher-tasting, rich tomato flavor,” said Steve Hirzel, president, Hirzel Canning Company & Farms, which manufactures Dei Fratelli brands. A fourth-generation, family-owned and operated company founded in 1923, Hirzel produces canned tomatoes, tomato products and sauerkraut in three processing locations. The company owns extensive greenhouses and farms in Northwest Ohio.

“Dei Fratelli has always focused their attention to consumers who have dietary needs,” Hirzel said. “Our effort to produce gluten-free products has benefitted those who are gluten-free or have an allergy to gluten. We wanted to bring that same quality to our tomato soup.

“We are thrilled to release this new product, which will allow those with gluten dietary restrictions to enjoy the classic flavor of tomato soup,” he said.

Gluten-free products are growing with consumers afflicted with celiac disease, a condition that damages the lining of the small intestine due to a reaction from eating gluten, which is found in wheat, barley, rye, and possibly oats. According to, the disease affects 3 million Americans, though only roughly 5 percent are properly diagnosed. With no pharmaceutical cures for the disease, one of the best treatment options is a lifelong gluten-free diet.

For more information about the Dei Fratelli products, visit Dei or search Dei Fratelli on Facebook, Twitter and Pinterest.  
Dei Fratelli’s recently launched its new gluten-free tomato soup. 



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