This Halloween, trick-or-treaters, party-goers and pampered pets will be dressing up in traditional spooky style with pumpkin, princess, witch and vampire costumes taking the top spots in the National Retail Federation’s 2012 Top Costumes survey conducted by BIGinsight.
Nearly six million adults plan to dress as a witch this year, and 3.2 million will dress as vampires. For kids, princess costumes take the number one spot (9.7 percent), with Batman (5.4 percent) and Spider-Man (4.6 percent) taking number two and three. When it comes to those planning a costume for their four-legged friends, 12.7 percent of people are sticking with the most traditional of all costumes – a pet-friendly pumpkin.
Americans are expected to spend $2.87 billion on Halloween costumes this year according to a recent NRF survey, spending over $1.1 billion on children’s costumes, $1.4 billion on adult costumes, and $370 million on pet costumes. The average person will spend $79.82 on Halloween candy, costumes and décor, bringing total spending to $8 billion - the most in the survey’s 10-year history.
Not surprisingly, many consumers are looking to recent and forthcoming events for their 2012 costume ideas. Over one million adults and kids will dress as some type of athlete this year, a nod perhaps to the London Olympics. And with the election looming in early November, over 767,000 Halloween party-goers will don some type of political costume.
“With nearly one in ten celebrants taking their costume cues from current events, we’ll see plenty of Barack Obama and Mitt Romney look-alikes out-and-about for Halloween,” said BIGinsight Consumer Insights Director, Pam Goodfellow. “However, we expect these ‘rivals’ will be able to find some common ground over the punch bowl or a bag of candy.”
As in previous years, man’s best friend won’t be left-out of the Halloween celebrations. The most popular pet costume will be a pumpkin (12.7 percent), with devils (6.9 percent) and hot dogs (5.7 percent) following closely behind.
Top adult costumes, in order of popularity, include witch, vampire, pirate, Batman character, zombie, vixen, princess, ghost, nurse, cat and superman.
Top kids’ costumes include princess, Batman, Spiderman, witch, Disney princess, action/superhero, pirate, vampire, zombie, and ghost.
Pet owners are choosing to dress their four-legged friends as a pumpkin, devil, hot dog, cat, bee, dog, ghost, action/super hero, witch and superman. Bowties, fancy collars and bandanas also made the list of pet favorites.