When the Village of Elmore was looking for a unique advertising opportunity to invite people to visit the village businesses and discover the many amenities such as its parks, the Portage River and the Schedel Arboretum and Gardens, it decided to take a page out of the NASCAR playbook to do so.
Sprint car driver Alvin Roepke, and his nephew, Dan Roepke Jr. who drives dirt trucks were asked to help promote the village.
Alvin owns Vision Quest, a design graphics business in Elmore and Dan is an Elmore village employee. Alvin’s mother and sister both work at Vision Quest, as does Dan’s mother and sister. It was a natural fit to have the two drivers promote the town in front of thousands of race fans every weekend. Both drivers said they would be excited to promote the village at the tracks.
Alvin Roepke and Danny Roepke (photo by Andy Myers)
The promotion of Elmore exceeded any expectations village council may have had when they teamed up with the two drivers. On the front wing of the # 00 305 sprint car, and on the hood of the #88 dirt truck is a special design with the words “Experience Elmore” which is highlighted by a large bright red Elmore logo.
Underneath is a calendar of the village’s upcoming festivals and special events including the August 9-13 visit by the Vietnam Veteran’s Moving Wall. At the bottom of the promotion is the Elmore village website.
Elmore Mayor Lowell Krumnow said he is very excited about the partnership with the two drivers. “It is a great opportunity to promote the village in front of that many people at one time. Fremont and Attica draw thousands of people from all over every weekend and this way they get to learn about Elmore in a different way.
“We have a lot of events happening every year and we are looking forward to the visit by the memorial to the Vietnam Veterans in August,” he said. “Ron Distel, who has spearheaded the effort to bring the Moving Wall told me Elmore may be the smallest town to ever host the memorial. We take great pride in that and we are looking forward to it coming to our village.”
Fremont Speedway track promoter Rich Farmer, has announced that Vietnam veterans and all veterans will be recognized at Aug. 4 races before the singing of the National Anthem.