Toledo is home to a growing number of digital billboards – giant computer screens mounted high above the streets that allow advertisers to blast their message out to thousands of potential customers or patrons on a daily basis.
The content that runs on these giant screens typically loops on a regular schedule, showing each ad for approximately 8 seconds.
The Arts Commission and Toledo Detroit Outdoor Media (TDOM) are working together on a project to create digital billboards designed to enhance the city’s aesthetic and cultural identity.
The Toledo Digital Billboard Art Project will utilize two local digital billboards, which are owned by TDOM, to exhibit a series of artworks with the sole intent of beautifying the City of Toledo for eight seconds at a time.
The project is designed to add to the city’s growing reputation as a center of creativity and culture, and to remind viewers that Toledo is a vibrant and enjoyable place to live and work.
The Arts Commission is seeking submissions of original artwork for the project. Any local artist or team of artists working in any medium or discipline may submit up to three works for consideration for this project. Artworks must be submitted digitally. The deadline for all submissions is Aug. 31.
The Ohio Arts Council helped fund this program/organization with state tax dollars to encourage economic growth, educational excellence and cultural enrichment for all Ohioans.