School’s almost out for the summer, and kids in the Walbridge area may actually look forward to their next encounter with the “heat” this summer, thanks to 7-Eleven stores’ popular “Operation Chill” program that rewards positive behavior with a cool treat.
Through Operation Chill, law enforcement officers from participating local police and sheriff’s departments can “ticket” youngsters caught in the act of doing something good with Slurpee beverage coupons. Appropriate “offenses” might include helping another person, deterring crime or participating in a positive activity in the community. Each coupon can be redeemed for a small Slurpee drink at participating 7-Eleven stores.
“The coupons are great for officers who are on patrol in the community,” says Capt. Matthew Simon. “It’s an icebreaker, a way to encourage interaction between officers and the youth of the community in a non-law enforcement capacity.”
Operation Chill was developed by 7-Eleven to positively reward and encourage good behavior by kids during the summer months, when kids may have “nothing to do,” and kids can get in trouble.
Since the program’s inception in 1995, more than 12 million Operation Chill coupons have been distributed to hundreds of law enforcement agencies across the country where 7-Eleven operates stores. During 2012, approximately 1 million coupons will be issued nationally; 400 of those will be distributed in Walbridge.
“This program is a big hit with both law enforcement agencies and kids,” said Gail Adler, director of 7-Eleven Asset Protection. “Police officers have told us they love having a positive reason to approach kids and thank them for being good citizens.”