Campaign stresses lifesaving benefits of hands-only CPR
As National CPR Awareness Week (June 2-8) wraps up, the American Heart Association and WellPoint Foundation dropped a new beat on their ongoing Hands-Only CPR national awareness campaign and mobile tour with the help of the world-renowned music mixologist, DJ Earworm.
Hands-Only CPR has just two simple steps – if you see a teen or adult suddenly collapse, call 9-1-1; and push hard and fast in the center of the chest to the beat of the classic Bee Gees’ song “Stayin’ Alive.”
In an effort to spread the lifesaving message to a younger generation, the organizations collaborated with DJ Earworm to create a mash-up of other well-known songs that have the right rate to guide compressions for Hands-Only CPR, and coincidentally, have a life-saving message.
Cardiac arrest is a leading cause of death, with more than 420,000 out-of-hospital cases occurring every year in the United States. When a teen or adult has a cardiac arrest, survival depends on immediately receiving CPR from someone nearby. Survival rates drop as much as 10 percent for every minute that goes by without intervention.
The Bees Gees’ hit song “Stayin’ Alive” and the songs in Earworm’s new “Hands-Only CPR Mash-Up” have rates of at least 100 beats per minute, the same rate recommended for performing Hands-Only CPR.
In fact, Hands-Only CPR has been shown to be equally as effective as CPR with breaths, and people are more likely to feel comfortable performing it. A December 2012 study published in the American Heart Association’s journal, “Circulation” found that Hands-Only CPR performed by bystanders keeps more people alive with good brain function after experiencing a cardiac arrest. According to the American Heart Association, people feel more confident performing Hands-Only CPR and are more likely to remember the correct rhythm when trained to the beat of a familiar song.
With the support of the WellPoint Foundation, the American Heart Association launched a three-year national campaign in June 2012 to raise awareness of Hands-Only CPR as a lifesaving method and to increase the likelihood of people performing CPR in an emergency.
The interactive Hands-Only CPR mobile tour has trained more than 16,000 people. As part of the third year of the national Hands-Only CPR campaign, the American Heart Association debuted the new “Hands-Only CPR Mash-up” along with digital promotions and a one-minute Hands-Only CPR demo video to train Americans in the life-saving technique.
To learn more about the Hands-Only CPR campaign and get ready to save a life, visit www.heart.org/handsonlycpr or facebook.com/AHACPR.